Choosing the Right Calendar Size for Marketing

Published: 19th March 2009
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When you do calendar printing for marketing, it is important to consider the size of your color calendars. You cannot just print them on a whim and a random choice of size. The size determines the purpose, cost and mode of distribution for calendar printing.

Smaller sized calendars offer the easiest distribution at the cheapest cost, while full color wall calendars for marketing or advertising will give the best exposure for your message but with a bigger price tag. If you want to know more about calendar printing sizes, below are a few examples of the most commonly used ones.

Notecard Calendars (2x3.5 in)
One of the smallest but easiest to produce type of calendar is the "notecard" or business card type calendar. These are the small calendar printing designs that can be fitted into your wallet. Since they more or less resemble notecards and business cards, they are also printed in a similar fashion. They usually are printed thicker harder paper and are cut in a standard business card size.

The most common dimension for this kind of calendar size is 2 inches by 3.5 inches. Usually both sides of the notecard are printed in full color. The calendar actually is usually the back part, while it supplements the marketing image or message on the front. This size of calendar can be easily distributed as give aways, or as parts of public relations kits, product packages and more.

Desk Calendars (4.25x5.4 in and other variations of same level)
The next largest after notecard calendars are the desk calendars. These come in a variety of sizes, but their primary purpose is to be a small calendar at a desk or workstation. These are still usually smaller than a standard letter size, often going for half or a quarter of this original size.

They can appear like tear away notepads, table tents and flip away calendars. Printing calendars in this size is perfect for marketing campaigns on a one on one level. If you want to reach your audience in their workstations, or at home this size level should be apt for your purpose.

Wall Calendars (12x9 or 12x12 in)
Next, we go to wall calendars. The wall calendar is the biggest and best size that you can use if you really want your advertising or marketing message seen by everyone. They usually come at around 12 by 9 inches in size, to the bigger 12 by 12 inches, which is bordering on poster sizes.

With that kind of printed area, almost everyone in a room can spot the calendar easily through the marketing or advertising image printed on it. This is ideal especially if you want your marketing messages to have to reach a wide audience. If you are running an advertising campaign or information drive, use this size if you can.

Those are the most common calendar sizes that you can choose from. Of course, you can tell your calendar printing service to print a custom sized calendar if you want to. This may cost a bit more, but it will be fit for your true purpose for the calendar whatever they may be. At least now, you know most of the standard size for calendars. Just use what you need and you will not be wasting money in calendar printing.

Katie Marcus writes information about calendar printing technologies used by businesses for their marketing materials.

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